INITIO Parfums Prives is a niche and exclusive French brand that takes fragrances to a whole new level. Using the power and science of scent, the INITIO fragrances are made to empower yourself, influence your mood and behavior, and change your destiny. Uncommonly in the perfume industry, the process is not ingredient-led. What is important is the effect of the fragrance, rather than its actual scent. The mission of INITIO: initiate to power of scents through mystical and powerful formulas that elevate and magnify those who dare.