True to the meaning of its name; Agreement or harmony between people or groups, Concord is known for incorporating precious stones and metals in its watches. A luxury watch brand, Concord was founded in 1908 in Biel, Switzerland, to produce high-quality watches. The brand is known as a pioneer in watch designs for incorporating precious metals and gemstones in their watches. They designed the first-ever wristwatch that is entirely made of coins.
Since its launch, Concord has revolutionized watchmaking by introducing unique ideas and is ranked as one of the best watch designers in the world. Today, the brand has five watch collections designed for men and women — Mariner, Saratoga, Impresario, Delirium, and Mariner SL. Concord was created by five visionary Swiss entrepreneurs Walter Huguenin and Charles Bonny, both gifted Watchmakers of their time, along with three other partners Messieurs Boillat, Droz, and Konz.