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Initio Absolutes

The Absolutes Collection

Raw, untamed, and ancestral formulas with potent, animalic ingredients. Awaken your deepest desires, embrace your raw essence, and reveal the power within.

The Absolutes Collection
Initio Black Gold Project

The Black Gold Project Collection

An affirmation of your limitless potential, a reminder of the unstoppable force you were meant to be. Noble, rare, relentless - Oud burns with spiritual fire.

The Black Gold Project Collection
Initio Carnal Blends

Carnal Blends

Fantasy-fueled ingredients collide with incendiary top notes. An olfactory detonator ignited by an overdose of Hedione that awakens the flesh.

Carnal Blends
Initio Hedonist

The Hedonist Collection

A gradual experience towards self-accomplishment. Each fragrance is an ascent that amplifies inner harmony. Reset, reconnect, rise, align your energy and ...

The Hedonist Collection
ABOUT INITIO PARFUMS PRIVÉS

Masters of Magnetic Seduction

INITIO Parfums Privés is a niche and exclusive French brand that takes fragrances to a whole new level. Using the power and science of scent, the INITIO fragrances are made to empower yourself, influence your mood and behavior, and change your destiny.

Uncommonly in the perfume industry, the process is not ingredient-led. What is important is the effect of the fragrance, rather than its actual scent. The mission of INITIO: initiate to power of scents through mystical and powerful formulas that elevate and magnify those who dare.
Zamzama St, DHA Phase 5, Karachi

Visit the Maison Sonraj Boutique

Inaugurated in 2023, the Maison Sonraj Boutique in Zamzama St, DHA Phase 5, Karachi, sets the standard for Luxury fragrance connoisseurs in Pakistan. Visit us today to discover the entire collection.