OJAR, founded by Sheikha Hind Bahwan, a widely respected Omani personality and entrepreneur, originated from her passion for perfumery and the desire to pay tribute to the rich heritage and culture of Oman.

OJAR comes from the word HOJARI, renowned as the world’s finest quality of Frankincense resin, grown in the Dhofar mountains of Southern Oman. Frankincense is one of the key ingredients of OJAR collection.

Influenced by traditional perfume rituals as well as Sheikha Hind Bahwan’s travel inspirations, OJAR is a fusion of fragrances from the East and the West. A balance between heritage and modernity combining the finest ingredients to master the craft of perfume making.