Sonraj's association with Omega is relatively new, yet Omega's longstanding presence in Pakistan extends back many decades. As one of the pioneering brands that established roots in the market during the 1960s, Omega possesses a rich heritage within the country. Forged in 2013, the alliance between Sonraj and Omega has propelled the brand to the forefront in Pakistan’s luxury landscape, solidifying its position as one of the premier brands in the country.

In 2020, Sonraj and Omega's collaboration reached new heights with the grand opening of the inaugural mono-brand Omega boutique at Dolmen Mall. The meticulous planning, attention to detail, and expert execution of this boutique were a testament to the seamless cooperation between Sonraj and Omega, which worked tirelessly to provide an unmatched and authentic experience for the sophisticated Pakistani clientele.